Current position

Co-founder & Marketing & Commercial Director
Responsible for strategic direction, positioning and revenue architecture design.
Author profile on Evox ↗Background
Evox | Digital Marketing Agency
Full-time · 11 years 9 months
Commercial and Marketing Director
Aug 2024 - Present
Montevideo, Uruguay · Hybrid
Chief Marketing Officer
2015 - Aug 2024
Uruguay
Practia Uruguay
Full-time
Marketing Manager
Aug 2024 - Feb 2026
Montevideo, Uruguay · On-site
Boostmont
Full-time
Growth Marketing Manager
Aug 2024 - Feb 2026
San Francisco and surrounding area · Remote
Academic background
The Wharton School
Advanced Digital Marketing and Growth Strategies Program
Advanced 1-academic-year postgraduate program, designed and taught by Wharton Business School at the University of Pennsylvania.
Universidad Católica del Uruguay
Bachelor in Marketing and Commercial Strategy
IEEM Business School
Master of Business Administration (MBA)
Licenses and certifications
Certificate of Strategic Sales Management
Harvard Division of Continuing Education · Nov 2024
Data Analyst | Google Professional Certificate
Coursera · Mar 2022
Data Analysis with R Programming
Google · Feb 2022
Authority, Direction and Leadership | Universidad Nacional Autónoma de México
Coursera · Oct 2020
Human Talent Management | Universidad Nacional Autónoma de México
Coursera · Jun 2020
Brands that trust me
Itaú · BMW · Mercedes-Benz · Tesla · Forbes · Microsoft · Apple · Under Armour · McDonald's
Languages
- Portuguese
- English
- Spanish
- Latin
Podcast
Work philosophy
I believe marketing and technology only make sense when they bring peace of mind and real direction to whoever leads the business. My work is not about confusing you with technical jargon or promising magic solutions, but about helping you build your own judgment so you make decisions on solid ground. I want you to understand with absolute clarity where your investment goes, how to evaluate your vendors, and what to expect from every initiative. When you achieve clarity and strategic judgment, doubts disappear and you regain control of your business.